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Rescue Rangers LLC Marketing Intern
Rescue Rangers LLC Marketing Intern
What I Did
Conducted competitor and market research
Developed social media content and marketing strategies
Assisted with brand messaging and content planning
Created marketing materials to promote the company's services
NextStep Orlando Marketing Intern
NextStep Orlando Marketing Intern
What I Did
Assisted with community outreach initiatives
Supported event planning and promotion
Helped develop marketing campaigns
Created content for social media and communications
UCF Production
UCF Production
What I Did
Assisted with live broadcast production
Collaborated with production teams
Managed technical equipment
Supported event operations
AMA at UCF Community Manager & Membership Executive Board
AMA at UCF Community Manager & Membership Executive Board
What I Did
Increased member engagement
Promoted events through social media
Helped coordinate networking events
Collaborated with executive board members on chapter initiatives
My Favorite Quote
My Favorite Quote
“The things that make me different are the things that make me.”
― A. A. Milne
My Mission Statement
My Mission Statement
My mission is to build meaningful relationships through integrity, professionalism, and continuous learning while creating value for customers and organizations. I strive to approach every opportunity with curiosity, collaboration, and a commitment to helping others succeed.
Books
Books
Atomic Habits
Atomic Habits
Author: James Clear
The SPIN Selling Fieldbook
The SPIN Selling Fieldbook
Author: Neil Rackham
Sell Without Selling Out
Sell Without Selling Out
Author: Andy Paul
The No Complaining Rule
The No Complaining Rule
Author: Jon Gordon
Airbnb Marketing Analysis: Insights & Recommendations
Airbnb Marketing Analysis: Insights & Recommendations
This written analysis showcases my ability to interpret marketing data and translate analytical findings into actionable recommendations. For a Marketing Analysis course project, my team analyzed Airbnb rental data from New York City using Tableau to identify trends in pricing, location, property type, and guest capacity.
Based on our findings, we developed recommendations for both current and prospective Airbnb hosts, including competitive pricing strategies, emphasizing location advantages, optimizing guest capacity, and improving listing presentation. The project demonstrates my ability to use data visualization to identify consumer and market trends and apply those insights to support strategic marketing decisions.
Airbnb Essay-Emily Williamson, Emily Mason.pdfTestimonials
Testimonials
Emily Pinyot- Executive Assistant at NextStep Orlando
Emily Pinyot- Executive Assistant at NextStep Orlando
Having supervised Emily as a former intern, I cannot say enough good things. Emily is highly motivated, enthusiastic, and a great team player. She listens and communicates well and is always seeking to learn.
During Emily’s internship, she managed our Instagram and Facebook accounts while our regular social media manager was away on maternity leave. I was continually impressed by Emily’s creativity and attention to detail with this and all other tasks/projects she was assigned.
Essentially, Emily is the perfect blend of professionalism and personality. I look forward to following her career and seeing all the great things she will accomplish!
Lana Lia Garcia- Program Coordinator at the SBDC at UCF
Lana Lia Garcia- Program Coordinator at the SBDC at UCF
Working with Emily has been a wonderful experience. She brings creativity, dedication, and enthusiasm to everything she does. Emily consistently goes above and beyond in her role, taking initiative on projects that improve our internal processes and drive innovation. I have observed Emily make impactful contributions on our team such as leading our AI Marketing project and taking on various tasks with our Spirit Committee.
What truly sets Emily apart is her commitment to fostering a positive workplace culture. She is always willing to support her colleagues and play an active role in organizing team activities/projects. Her positivity, spirit, and dedication make her both an exceptional professional and a wonderful teammate. Her ability to balance high-quality work with a caring and collaborative mindset makes her a tremendous asset to our team, and a joy to work with.
Sreeja Miryala- Technology Summer Analyst at Citi Group
Sreeja Miryala- Technology Summer Analyst at Citi Group
Having been classmates with Emily, I’ve seen firsthand how smart, driven, and hardworking she is. She pours incredible effort into every project and consistently delivers high quality work. Emily is always looking for ways to grow, balancing academic excellence with hands-on industry experience.
Beyond her drive, Emily is an absolute delight to work with. She is a natural communicator who effortlessly connects with people and ensures everyone feels included. Her kindness and willingness to help others shine through in both social and professional settings. Emily is a talented, collaborative, and impactful individual, and I look forward to the achieve great things she will achieve!
Emily Mason- Peer in PSP Fall 2026 Cohort
Emily Mason- Peer in PSP Fall 2026 Cohort
Emily is extremely hard-working and dedicated to producing high-quality work. She is personable, intelligent, charismatic, and possesses a level of integrity that is hard to come by these days.
Leadership Experience
Leadership Experience
American Marketing Association (AMA) – Membership Executive Board
Collaborate with fellow student leaders to increase member engagement, support chapter initiatives, and coordinate professional development events.
AMA – Community Manager, Pegasus Promotions
Develop and manage marketing content while promoting events and strengthening the organization's brand presence.
Professional Selling Program
Participate in advanced sales training focused on consultative selling, relationship building, negotiation, and professional communication.
Dean's List
Recognized for outstanding academic achievement.
President's Honor Roll
Awarded for exceptional academic performance during the semester.
Strategic Analysis & Recommendation: DICK’S Sporting Goods
Strategic Analysis & Recommendation: DICK’S Sporting Goods
Strategic Analysis Presentation.pdfThis presentation showcases my ability to analyze a company’s competitive position, identify strategic opportunities, and develop a data-informed business recommendation. Working as part of a team, I contributed to a strategic analysis of DICK’S Sporting Goods, including SWOT, PESTEL, and Porter’s Five Forces analysis, competitor analysis, and financial justification.
Our team recommended introducing a Fuel Café within DICK’S House of Sport and Field House locations as a way to combine nutrition and recovery with experiential retail. The presentation outlines the strategic rationale behind the recommendation, its competitive advantages, implementation plan, and potential financial impact.
This project demonstrates my skills in strategic thinking, market analysis, teamwork, presenting, and developing recommendations designed to create business value.
Career Goals
Career Goals
My long-term goal is to build a career where I can create meaningful impact by connecting people, ideas, and organizations in ways that drive real-world change. I am passionate about using marketing, relationship building, and strategic communication to help organizations grow while also contributing to something larger than myself.
I want to be in a role where the work I put in directly translates into visible outcomes—whether that is helping a business expand, strengthening a community, or improving the way people experience a product or service. I hope to continue developing my skills in consultative selling and strategic thinking while working on projects that I can see come to life and make a tangible difference in the world.
Role Play-Emily WilliamsonSherwin Williams Case.docxSherwin-Williams Sales Roleplay
Sherwin-Williams Sales Roleplay
This roleplay demonstrates my ability to apply professional selling techniques in a realistic B2B sales scenario. In this case, I took on the role of a Sherwin-Williams sales representative meeting with the UCF Facilities Manager to explore potential opportunities to become a university vendor.
During the roleplay, my objective was to introduce myself, uncover the customer’s current needs and challenges, identify opportunities where Sherwin-Williams could provide value, and establish appropriate next steps toward presenting a solution. The scenario required me to use consultative selling skills, effective questioning, active listening, and relationship-building throughout the conversation.
Case Background: Sherwin-Williams was presented as a potential supplier for UCF, with solutions including low- and zero-VOC paints, durable coatings, color consultation, and product training. The customer’s priorities included budget control, safety, and minimizing disruption to students.
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